経営戦略論とは? わかりやすく解説

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経営戦略論

出典: フリー百科事典『ウィキペディア(Wikipedia)』 (2023/10/01 09:23 UTC 版)

経営戦略論(けいえいせんりゃくろん、: strategic management)は、経営学の一領域に位置づけられる、企業経営戦略を研究する学問分野である。また、


  1. ^ 例えば経営戦略学会[1] は、"Japan Academy of Strategic Magement"を英名称としている。
  2. ^ ラルフ・ワルド・エマーソンの言葉。原意は「より良いねずみ取りを作れば、お客が玄関に殺到する (Build a better mousetrap and the world will beat a path to your door.)」。
  3. ^ それぞれに対応する英語Strategy-Structure-Systems-Skills-Staff-Style-Supraordinate goals (Shared Value) のイニシャルをとってマッキンゼーの7Sとも言う。
  4. ^ ソフトな要素・ハードな要素に関しては、Wickens, P., The Ascendant Organisation, Macmillan, Basingstoke, 1995 を参照せよ。
  5. ^ 当時、連邦取引委員会は、経済学者(産業組織論)のフレデリック・シェラー(英語: Frederic M. Schererの影響下にあった。
  6. ^ en:compulsory license を参照。
  7. ^ 株式会社ホンダコンサルティング[2]
  8. ^ 詳しくはマーケティングおよびマーケティング手法の一覧を参照。
  9. ^ LTV (life time value)、CLV (customer lifetime value) とも言う。企業と顧客の取引を長期的に捉えたときに、一人の顧客がもたらす累積的・長期的な利益・価値を指す。取引が続く期間を、顧客ライフサイクルと呼ぶ
  10. ^ マス=大規模、カスタマイゼーション=個別化。従来は、標準品の大量生産によって追求する規模の経済と、顧客への個別対応(カスタマイゼーション)はトレードオフにあるとみなされていた。個別対応には、他品種少量生産が必要とされるからである。
  11. ^ "Marketing Warfare Strategy"と"Marketing Strategy" は、ともにマーケティング戦略と訳される(例えば Ries and Trout(1987) の邦訳など)。
  12. ^ 詳しくはen:ecological model of competitionを参照。
  13. ^ 詳しくはイノベーションのジレンマおよび破壊的技術を参照せよ。
  14. ^ the informal design and conception school; the formal planning school; the analytical positioning school
  15. ^ the entrepreneurial, visionary, or great leader school; the cognitive or mental process school; the learning, adaptive, or emergent process school; the power or negotiation school; the corporate culture or collective process school; the business environment or reactive school
  16. ^ the configuration or transformation school
  17. ^ 参考までに原文を記しておく。“there are many participants, numerous interactions, much trial and error learning, and abundant attempts to imitate each others' successes”
  18. ^ 定着している訳語ではない。
  19. ^ 学習する組織に対する他のアプローチとしては、Garratt, B.(1987)がある
  20. ^ 知識と資本の関係については、ヒューマン・キャピタル#知識 (knowledge)と資本 (capital)を参照せよ。
  21. ^ 詳しくはen:Crossing the Chasmを参照せよ。
  22. ^ Time; Opposing forces; Politics; Perception; Holistic effects; Adding value; Incentives; Learning capabilities; Opportunity cost; Risk; Style。それぞれのイニシャルをとり、"TOPHAILORS"と呼ぶ。
  1. ^ Lamb, Robert, Boyden Competitive strategic management, Englewood Cliffs, NJ: Prentice-Hall, 1984
  2. ^ HRインスティチュート著、野口吉昭編集(2002)『ビジネス戦略の技術―これで思い通りのシナリオが描ける! 』PHP研究所、pp. 16-17.
  3. ^ Barney, J.B., Gaining and Sustaining Competitive Advantage (2nd Edition). Prentice Hall, 2001.(岡田正大訳『企業戦略論【上】基本編』『企業戦略論【中】事業戦略編』『企業戦略論【下】全社戦略編』、ダイヤモンド社、2003)
  4. ^ a b Porter, M., Competitive Strategy, Free Press, New York, 1980(土岐坤・服部照夫・中辻万治訳『競争の戦略』、ダイヤモンド社、1980年、ISBN 978-4-478-37007-0
  5. ^ Rumelt, R., "Strategy, Structure, and Economic Performance," Harvard University Press, 1974
  6. ^ Chandler, Alfred Strategy and Structure: Chapters in the history of industrial enterprise, Doubleday, New York, 1962.
  7. ^ Selznick, Philip Leadership in Administration: A Sociological Interpretation, Row, Peterson, Evanston Il. 1957.
  8. ^ Ansoff, Igor Corporate Strategy McGraw Hill, New York, 1965.
  9. ^ Drucker, Peter The Practice of Management, Harper and Row, New York, 1954.
  10. ^ Chaffee, E. “Three models of strategy”, Academy of Management Review, vol 10, no. 1, 1985.
  11. ^ Buzzell, R. and Gale, B. The PIMS Principles: Linking Strategy to Performance, Free Press, New York, 1987.
  12. ^ Schumacher, E.F. Small is Beautiful: a Study of Economics as if People Mattered, ISBN 0-06-131778-0 (also ISBN 0-88179-169-5)
  13. ^ Woo, C. and Cooper, A. “The surprising case for low market share”, Harvard Business Review, November–December 1982, pg 106–113.
  14. ^ Levinson, J.C. Guerrilla Marketing, Secrets for making big profits from your small business, Houghton Muffin Co. New York, 1984, ISBN 0-395-35350-5
  15. ^ Traverso, D. Outsmarting Goliath, Bloomberg Press, Princeton, 2000.
  16. ^ Pascale, R. and Athos, A. The Art of Japanese Management, Penguin, London, 1981, ISBN 0-446-30784-X.
  17. ^ Ohmae, K. The Mind of the Strategist McGraw Hill, New York, 1982.(大前研一著『企業参謀』、講談社、1975)
  18. ^ Peters, T. and Waterman, R. In Search of Excellence, HarperCollins, New york, 1982.(大前研一訳『エクセレント・カンパニー』講談社、1983)
  19. ^ Rehfeld, J.E. Alchemy of a Leader: Combining Western and Japanese Management skills to transform your company, John Whily & Sons, New York, 1994, ISBN 0-471-00836-2)
  20. ^ Blaxill, Mark & Eckardt, Ralph, "The Invisible Edge: Taking your Strategy to the Next Level Using Intellectual Property" (Portfolio, March 2009)
  21. ^ Hamel, G. & Prahalad, C.K. “Strategic Intent”, Harvard Business Review, May–June 1989.
  22. ^ Hamel, G. & Prahalad, C.K. Competing for the Future, Harvard Business School Press, Boston, 1994.
  23. ^ Hamel, G. & Prahalad, C.K. “The Core Competence of the Corporation”, Harvard Business Review, May–June 1990.
  24. ^ |Peters, T. and |Austin, N. A Passion for Excellence, Random House, New York, 1985 (also Warner Books, New York, 1985 ISBN 0-446-38348-1)
  25. ^ Porter, M. E., Competitive Advantage, The Free Press, New York, 1985.(土岐坤訳『競争優位の戦略』、ダイヤモンド社、1985年)
  26. ^ Trout, J. ""Positioning" is a game people play in today’s me-too market place", Industrial Marketing, Vol.54, No.6, (June), pp.51-55, 1969
  27. ^ Ries, Al & Trout, J., 'Positioning: The Battle for Your Mind', McGraw-Hill: United States of America. 1981
  28. ^ Barney, J. (1991) “Firm Resources and Sustainable Competitive Advantage”, Journal of Management, vol 17, no 1, 1991.
  29. ^ Hammer, M. and Champy, J. Reengineering the Corporation, Harper Business, New York, 1993.
  30. ^ Lester, R. Made in America, MIT Commission on Industrial Productivity, Boston, 1989.
  31. ^ Camp, R. Benchmarking: The search for industry best practices that lead to superior performance, American Society for Quality Control, Quality Press, Milwaukee, Wis., 1989.
  32. ^ Deming, W.E. Quality, Productivity, and Competitive Position, MIT Center for Advanced Engineering, Cambridge Mass., 1982.
  33. ^ Juran, J.M. Juran on Quality, Free Press, New York, 1992.
  34. ^ Kearney, A.T. Total Quality Management: A business process perspective, Kearney Pree Inc, 1992.
  35. ^ Crosby, P. Quality is Free, McGraw Hill, New York, 1979.
  36. ^ Feignbaum, A. Total Quality Control, 3rd edition, McGraw Hill, Maidenhead, 1990.
  37. ^ Heskett, J. Managing in the Service Economy, Harvard Business School Press, Boston, 1986.
  38. ^ Davidow, W. and Uttal, B. Total Customer Service、Harper Perennial Books, New York, 1990.
  39. ^ Schlesinger, L. and Heskett, J. "Customer Satisfaction is rooted in Employee Satisfaction," Harvard Business Review, November–December 1991.
  40. ^ Berry, L. On Great Service, Free Press, New York, 1995.
  41. ^ Kingman-Brundage, J. “Service Mapping” pp 148–163 In Scheuing, E. and Christopher, W. (eds.), The Service Quality Handbook, Amacon, New York, 1993.
  42. ^ Sewell, C. and Brown, P. Customers for Life, Doubleday Currency, New York, 1990.
  43. ^ Reichheld, F. The Loyalty Effect, Harvard Business School Press, Boston, 1996.
  44. ^ Gronroos, C. “From marketing mix to relationship marketing: towards a paradigm shift in marketing”, Management Decision, Vol. 32, No. 2, pp 4–32, 1994.
  45. ^ Reichheld, F. and Sasser, E. “Zero defects: Quality comes to services”, Harvard Business Review, Septemper/October 1990.
  46. ^ Pine, J. and Gilmore, J. “The Four Faces of Mass Customization”, Harvard Business Review, Vol 75, No 1, Jan–Feb 1997.
  47. ^ Pine, J. and Gilmore, J. (1999) The Experience Economy, Harvard Business School Press, Boston, 1999.
  48. ^ Collins, James and Porras, Jerry Built to Last, Harper Books, New York, 1994.
  49. ^ Arie de Geus.The Living Company, Harvard Business School Press, Boston, MA, 1997.
  50. ^ James, B., "Business War Games", Routledge, 1984, ISBN 978-0856264412
  51. ^ Ries, Al. and Tount., J., Marketing Warfare, Plume, 1986.(小林薫訳『マーケティング戦争―クラウゼヴィッツ流必勝戦略』プレジデント社、1987)
  52. ^ Leadership Secrets of Attila the Hun by Wess Roberts, 1987
  53. ^ Moore, J. “Predators and Prey”, Harvard Business Review, Vol. 71, May–June, pp 75–86, 1993.
  54. ^ Toffler, Alvin Future Shock, Bantom Books, New York, 1970.(徳山二郎訳(1982)『未来の衝撃』実業之日本社)
  55. ^ Toffler, Alvin The Third Wave, Bantom Books, New York, 1980.(徳岡孝夫監修・訳(1980)『第三の波』日本放送出版協会)
  56. ^ Wacker, W. and Taylor, J. The 500 Year Delta, Capstone Books, Oxford, 1997.
  57. ^ Rifkin, J. The Age of Access, Putnum Books, New York, 2000 ISBN 1-58542-018-2.
  58. ^ Drucker, Peter The Age of Discontinuity, Heinemann, London, 1969 (also Harper and Row, New York, 1968).
  59. ^ Hamel, Gary Leading the Revolution, Plume (Penguin Books), New York, 2002.
  60. ^ Abell, Derek “Strategic windows”, Journal of Marketing, Vol 42, pg 21–28, July 1978.
  61. ^ Handy, Charles The Age of Unreason, Hutchinson, London, 1989.
  62. ^ Gladwell, Malcolm (2000) The Tipping Point, Little Brown, New York, 2000.(高橋啓訳(2000)『ティッピング・ポイント―いかにして「小さな変化」が「大きな変化」を生み出すか』飛鳥新社)
  63. ^ Tichy, Noel Managing Strategic Change: Technical, political, and cultural dynamics, John Wiley, New York, 1983.
  64. ^ Pascale, Richard Managing on the Edge, Simon and Schuster, New York, 1990.
  65. ^ Kleiner, Art The Age of Heretics, Doubleday, New York, 1996.
  66. ^ Slywotzky, Adrian Value Migration, Harvard Business School Press, Boston, 1996.
  67. ^ Slywotzky, A., Morrison, D., Moser, T., Mundt, K., and Quella, J. Profit Patterns, Time Business (Random House), New York, 1999, ISBN 0-8129-3118-1.(中川浩子訳(2002)『ザ・プロフィット 利益はどのようにして生まれるのか』ダイヤモンド社)
  68. ^ Christensen, Clayton "The Innovator's Dilemma", Harvard Business School Press, Boston, 1997.(伊豆原弓・玉田俊平太訳 (2001)『イノベーションのジレンマ―技術革新が巨大企業を滅ぼすとき』翔泳社)
  69. ^ van der Heyden, Kees Scenarios: The art of strategic conversation, Wiley, New York, 1996.
  70. ^ Schartz, Peter The Art of the Long View, Doubleday, New York, 1991.
  71. ^ Wack, Pierre “Scenarios: Uncharted Waters Ahead”, Harvard Business review, September October, 1985.
  72. ^ Mintzberg, Henry “Crafting Strategy”, Harvard Business Review, July/August 1987.
  73. ^ Mintzberg, Henry and Quinn, J.B. The Strategy Process, Prentice-Hall, Harlow, 1988.
  74. ^ Mintzberg, H. Ahlstrand, B. and Lampel, J. Strategy Safari : A Guided Tour Through the Wilds of Strategic Management, The Free Press, New York, 1998.
  75. ^ Markides, Constantinos “A dynamic view of strategy” Sloan Management Review, vol 40, spring 1999, pp55–63.
  76. ^ Moncrieff, J. “Is strategy making a difference?” Long Range Planning Review, vol 32, no2, pp273–276.
  77. ^ Axelrod, R. and Cohen, M. Harnessing Complexity : Organizational implications of a scientific frontier The Free Press, New York, 1999.
  78. ^ Holland, J. Hidden Order: How adaptation builds complexity Addison-Wesley, Reading Mass., 1995.
  79. ^ Kelly, S. and Allison, M.A. The Complexity Advantage, McGraw Hill, New York, 1999.
  80. ^ Dudik, E. Strategic Renaissance, Amacon, New York, 2000.
  81. ^ Schuck, Gloria “Intelligent Workers: A new predagogy for the high tech workplace”, Organizational Dynamics, Autumn 1985.
  82. ^ Zuboff, Shoshana In the Age of the Smart Machine, Basic Books, New York, 1988.
  83. ^ Senge, PeterThe Fifth Discipline, Doubleday, New York, 1990; (also Century, London, 1990).
  84. ^ Quinn, J.B. Intelligent Enterprise, The Free Press, New York, 1992.
  85. ^ Jarillo, J. Carlos Strategic Networks: Creating borderless organizations, Butterworth-Heinemann, Oxford, 1993.
  86. ^ Barton, D.L. Wellsprings of Knowledge, Harvard Business school Press, Boston, 1995.
  87. ^ Castells, Manuel The Rise of the Networked Society :The information age, Blackwell Publishers, Cambridge Mass, 1996.
  88. ^ Liebeskind, J. P. “Knowledge, Strategy, and the Theory of the Firm”, Strategic Management Journal, vol 17, winter 1996.
  89. ^ Stewart, Thomas Intellectual Capital, Nicholas Brealey, London, 1997, (also DoubleDay, New York, 1997).
  90. ^ Sveiby, K.E. The New Organizational Wealth : Managing and measuring knowledge-based assets, Berrett-Koehler Publishers, San Francisco, 1997.
  91. ^ Probst, Gilbert, Raub, S. and Romhardt K. Managing Knowledge, Wiley, London, 1999 (Exists also in other languages)
  92. ^ Shapiro, C. and Varian, H. (1999) Information Rules, Harard Business School Press, Boston, 1999.
  93. ^ Frank, R. and Cook, P. The Winner Take All Society, Free Press, New York, 1995.
  94. ^ Evens, P. and Wurster, T. “Strategy and the New Economics of Information”, Harvard Business Review, Sept/Oct 1997.
  95. ^ Mulcaster, W.R. "Three Strategic Frameworks", Business Strategy Series, Vol 10, No1, pp68 - 75, 2009.


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