If there’s anything Walt Disney Pictures is supposed to be better at than literally anyone else, it’s selling merchandise related to their movies. So how on earth has a planet full of Frozen-obsessed girls and tweens wound up disappointed? What horrible accident in the princess dressmaking factory left the world scarce of Elsa ball gowns? Can we blame the blood moon somehow?

In a hilarious dispatch from the Times Square Disney store, chock full of first-world problems, The New York Post reports a national and possibly even global shortage on Frozen mercy; the two heartbroken little girls photographed at the top of the story were visiting from Scotland. “You’d expect more in New York,” said their mother of the store’s paltry Frozen selection, which means somewhere, someone is blaming Bill DeBlasio for all this. It’s no better for the Disney store employees: “The kids cry, but the parents are the problem. They try to guilt us, say their daughters are sick. They have no shame. But I can’t make it magically appear!”

Frozen is a hit well beyond even your average Disney princess standards; having made $1.1 billion worldwide, it’s the 8th-biggest movie of all time. And you can’t blame a studio that still can’t get rid of its Brave and Princess and the Frog mercy for under-estimating a bit here. But Frozen came out months ago! How long can it really take to manufacture an extra 300,000 princess gowns and ship them, at the very least to the enormous Disney store in Times Square? There are birthday parties to be had, people! And a whole bunch of moms now bordering on psychosis to make their kids happy:

Donna Ladd, who writes a blog called Motherburg, didn’t even realize what a hot commodity “Frozen” had become until after she snagged an Olaf doll during a recent business trip to Italy: “I was with another mother, and we passed the Disney Store in Venice and we saw the Frozen shop and she went crazy.”

Ladd brought home the stuffed snowman for her 4 ½-year-old son, Charlie. Chaos ensued.

“Anywhere I was, at the Met, at the supermarket, all the mothers were going crazy screaming, ‘Oh my God, I can’t believe you got it!’ ” says 43-year-old Ladd, who lives in Greenpoint, Brooklyn. “They were asking me if they could borrow the doll for a few days . . . I feel like I had a bag no one else could get.”