NEWS REVIEW

Prince Harry’s new job: what is a chief impact officer?

The role of a ‘chimpo’ might sound daft but US companies love a silly name
Harry: chief impact officer
Harry: chief impact officer
JEFF MOORE/SPLASHNEWS

The Duke of Sussex has railed against the loss of royal titles and privileges since he quit “the Firm”, but last week he got two new jobs. Harry is now chief impact officer (or Chimpo) of the life coaching and mental health company BetterUp. Soon after that he was unveiled as a commissioner on information disorder (Cido) for the Aspen Institute, a US think tank.

Tesla’s Elon Musk refers to himself as “technoking” of the company he founded, and his chief financial officer as “master of coin”, but when it comes to US corporate-speak, Harry’s new titles take the crown. You can see why BetterUp’s boss, Alexi Robichaux, felt he had to make Harry a chief. By rights, though, as it’s his first office job,