"That's a process that's been done through the industry for many years," Jorgensen said. "There's lots of single-platform titles. Obviously, you work with the first-parties to make sure the economics make sense for all sides, and we made that decision on Titanfall."
Jorgensen described the dynamic between EA and Titanfall developer Respawn as a mutually beneficial relationship.
"It's a business partnership. We're trying to make sure that we've developed a great relationship with them," he said. "We helped them on marketing, we helped them on development where they need it. And we try to maintain a strong partnership with them over time."
This partnership is only one of many as the next generation approaches (and arrives, in the case of the PS4 in U.S. stores) and companies such as the aforementioned EA, and contemporary Activision make exclusivity decisions based on established marketing strategies.
And while Titanfall will always be a Microsoft exclusive, EA said that any potential sequels could possibly be coming to PS4.
"So obviously it's the first title that's committed to a single platform," Jorgensen said.In another partnership, Respawn announced today that it will be coordinating with K'Nex to release Titanfall-branded building sets.
Titanfall releases March 11, 2014 in North America, and March 13, 2014 in Europe and Australia. Mike Mahardy is a freelance writer for various outlets, and is reading Rant by Chuck Palahniuk. To hear how much Mike loves it, you can follow him on Twitter.