Pursuits
Imported $60 Stout Opens Doors for Japan Craft Beer Revival
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Naoyuki Ide is betting that a weaker yen will drive more Japanese people to drink his locally made craft beers.
The president of Yo-Ho Brewing Co. is boosting production capacity at the microbrewery in Nagano, central Japan, by 50 percent this year as he anticipates the currency’s decline will force importers to raise prices for foreign brands, giving local craft brewers such as his a competitive edge.