How to Sell without "Selling": Golden Rule Salesmanship

Dr. Robert C. Worstell is a prolific author, editor, and artist who lives on a working farm in Missouri. 

His life-long quest has been to understand the world around him and describe his findings in simple terms so that anyone could understand. His ideal has been to enable as many people as possible to improve their lives. 

Retiring after over 20 years as a professional counselor, the writing muse bit him while he was pursuing a list of degrees. Finding no nearby job offers in his field that wouldn't require relocating from the family farm, Dr. Worstell took up the research of online marketing in order to find additional outlets for his books. 

This research itself has been a source for additional volumes.

Both his farm work and his part-time hobbies of caricatures and cartooning are becoming sources for upcoming books of their own. Having found the simplicity and ease of publishing through his Midwest Journal Press, he has no reason to slow his output in the near future.

Interview available at http://midwestjournalpress.com/interview-robert-worstell.php

Dr. Orison Swett Marden (1850 - 1924) was an American inspirational author who wrote on success in life and how to achieve it. His writings discuss common-sense principles and virtues that make for a well-rounded, successful life. Many of his ideas are based on New Thought philosophy.

His first book, Pushing to the Front (1894), became an instant best-seller and remains a classic in the genre of self-help. Marden later published fifty or more books and booklets, averaging two titles per year. (from Wikipedia)

In a varied career, Edward Berman worked for a number of corporations and later established his own firm in Center City, all the while practicing the technique he outlined in a popular sales text, Successful Low Pressure Salesmanship. A best seller in the field, it went through many printings as Mr. Berman held sales seminars around the country and packaged a sales program that companies could employ.

Among the firms that employed Mr. Berman were RCA, where he was sales training director; the DuMont-Fairchild Labortories; AT&T, and General Motors. He founded his own firm, Sales Development Associates, in Center City. The firm boasted that Mr. Berman "has actually trained 50,000 salesmen at factory, wholesale and retail levels from coast to coast." (from the Philadelphia Inquirer)