September 23
The Times drops its daily price to 2 cents on weekdays to compete with The Sun and The World.
1884
October
1891
August 12
Jones, the co-founder and publisher, dies at 79.
December
To offset the expense of rebuilding its offices at 41 Park Row, the paper's weekday price is raised to 3 cents, causing circulation to drop.
1893
More than a century before The Times's regular use of color in the daily paper, The New York Recorder installs color presses. The World, The Herald and The Journal soon follow.
1896
August 18
September 6
An illustrated Sunday magazine begins, carrying the newspaper's first photographs.
October 10
First issue of The Saturday Review of Books and Art. Within a year it is included in the Sunday paper.
October 25
"All the News That's Fit to Print," coined by Ochs himself after a contest finds no stronger candidate for a slogan, first appears on the editorial page. It moves to Page 1 on February 10, 1897.
December 1
The hyphen is dropped from the nameplate, which now reads "The New York Times."
1897
July 4
The Times publishes 50 halftone photographs of Queen Victoria's Jubilee procession in the magazine. It is a popular and technical triumph.
1898
October 10
1901
January
The Times starts the new century with two telephones. The reporters themselves own all the typewriters, but most still write their articles in longhand.
Ochs lists products and services unacceptable for ads: word contests, prize puzzles, immoral books, references to diseases of men, female pills, fortune tellers, clairvoyants, palmists, massage, offers of large salaries, offers of something for nothing, guaranteed cures and large guaranteed dividends.
1904
February
Carr Van Anda, having worked for The Sun for 16 years, is hired as managing editor.
April 9
Long Acre Square is no more. With Times Tower under construction, the city changes the name to Times Square.
April 13
The Times receives the first on-the-spot wireless transmission from a naval battle, a report of the destruction of the Russian fleet at the Battle of Port Arthur in the Yellow Sea during the Russian-Japanese war.
1905
January 2
The Times publishes its first issue in Times Tower.
1907
At the instruction of Carr Van Anda, the managing editor, the newspaper sets up a biographical file, or morgue, to index newspaper and magazine clippings. It will reach its millionth name card in the 1940's
.December 31
For the first time, a lighted ball descends on Times Square to herald the new year.
1909
September
1910
May 29
June 14
First air delivery of The Times, to Philadelphia.
October 16
Walter Wellman sends the first wireless dispatches from a balloon as he tries unsuccessfully to cross the Atlantic.