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FIRST ALUMNI-CORPORATE ENDOWED SCHOLARSHIP AT ART CENTER COLLEGE OF DESIGN
Pasadena, California, September 29, 2004 - Linkin Park rapper and Art Center
College of Design alumnus Mike Shinoda has established an endowed scholarship at
the College, it was announced today by Scarlett Osterling, Senior Vice
President, Institutional Advancement. The scholarship will be generated by
proceeds from the sale of a skate shoe designed by Mr. Shinoda and DC Shoes.
The collaboration between Mr. Shinoda and DC Shoes is the first
alumni-corporate partnership made to endow an Art Center scholarship. DC Shoes,
the skateboard shoe company, commissioned Mr. Shinoda to design and customize
their product as part of their Remix Series line. Mr. Shinoda will donate 100%
of his proceeds from the sale of the shoe to the scholarship, with DC Shoes
matching his contribution dollar-for-dollar.
The Michael K. Shinoda Endowed Scholarship will be awarded to entering
Graphic Design or Illustration students based primarily on need. As an
endowed scholarship, Mr. Shinoda's gift will create educational opportunities
for students in perpetuity.
In making the announcement Ms. Osterling said, "By creating this scholarship,
Mike is helping the artists and designers of the future. As an alum, Mike knows
the great lengths people go through to develop their skills and talent at Art
Center and we're thrilled that he has chosen to help others find their creative
voice."
"A college education has been invaluable to me in my life's pursuits," said
Mr. Shinoda. "I'm familiar with the dedication and talent it takes to
succeed at Art Center and how education has benefited my own career. I
hope that this scholarship will afford others similar opportunities and I'm
excited that DC Shoes wants to be a part of it."
Mr. Shinoda graduated in 1998 with a bachelor's degree in Illustration.
Mr. Shinoda is providing DC Shoes with his own hand-drawn artwork for their
limited edition DC Clientele Remix Shoe. His artwork will be featured on
the insole, hangtag and shoebox. The shoe will be available in late
October 2004.
About DC Shoes
Founded by Ken Block and Damon Way in 1993, DC has grown to
over $100 million in sales in just under ten years and is distributed in 55
countries. The leader in performance skateboarding shoes, DC Shoes'
product line includes, casual apparel, snowboard boots and outerwear, and a full
line of accessories, as well as girls', kids' and toddlers' skateboarding shoes.
As one of the cornerstones of its marketing strategy, DC has built a world-class
team of professional skateboarding, snowboarding, surfing, BMX and motocross
athletes that exemplify and enhance DC's brand, develop its signature products,
and support its promotional efforts. DC is a subsidiary of Quiksilver. For
more information, visit www.dcshoes.com.
About Art Center
Art Center College of Design (www.artcenter.edu), a leader in art and
design education for nearly 75 years, offers undergraduate and graduate degrees
in a wide variety of art and design disciplines, as well as Public Programs
offering design education to all ages and levels of experience. Integral
to Art Center's core curricula is a commitment to providing its students with
the skills to embrace change and address real-world issues. Art Center
College of Design is located in Pasadena, California, with classes held at its
original Hillside Campus and its new South Campus in downtown Pasadena.
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Contact:
Jered Gold
Office of Public Relations
Art Center College of Design
626-396-2251
jered.gold@artcenter.edu
Sally Murdoch
DC Shoes
760-599-2999 x360
smurdoch@dcshoes.com
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