New Ventures: Lessons from Xerox and IBM

Blue Magic: The People, Power & Politics Behind the IBM Personal Computer, James Chposky and Ted Leonsis (New York: Facts on File Publications, 1988), 240 pages, $19.95. Fumbling the Future: How Xerox Invented, Then Ignored, the First Personal Computer, Robert C. Alexander and Douglas K. Smith (New York: William Morrow and Company, 1988), 274 pages, […]

by

Tait Elder

by

Tait Elder

From the Magazine (July–August 1989)

Blue Magic: The People, Power & Politics Behind the IBM Personal Computer, James Chposky and Ted Leonsis (New York: Facts on File Publications, 1988), 240 pages, $19.95.

A version of this article appeared in the July–August 1989 issue of Harvard Business Review.

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Tait Elder was general manager of the 3M Company’s New Business Ventures Division for seven years and president of the New Ventures Group of Allied Corporation from 1981 to 1986. He is now adjunct professor of entrepreneurial studies at the Carlson School of Management, University of Minnesota.

New Ventures: Lessons from Xerox and IBM

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