Profit from Software Ecosystems: Business Models, Ecosystems and Partnerships in the Software IndustryBoD – Books on Demand, 2010 - 240 pages This book is about ecosystem mechanics and how to generate revenue through ecosystems and partnerships in the software industry. Topics include: economic foundations, value chains, business and partnering models as well as examples from Google, Microsoft, SAP, OpenSource etc. Preface by Karl-Heinz Streibich, CEO of Software AG and Executive Member of BITKOM, the German Federal Association for IT, Tele-communications and New Media on "Software Clusters". Industry Comments:Thomas Koulopoulos, Founder and CEO Delphi Group, author of multiple bestselling books on IT and business trends, futurist, opinion leader www.TKspeaks.com "Complexity and scale of the software industry is daunting. Partnering in this maze of players and relationships is like climbing Everest without a guide. This book is your GPS to the software ecosystem. Popp and Meyer did a great job distilling and explaining essential principles, such as the software industry value chain, many types of business models, and how all these can be leveraged to help your business grow and thrive. This book is a must read for anyone trying to navigate the chaos of the software landscape! "Franz Baljer, President of the International Association for SAP Partners www.ia4sp.org and SAP Alliance Manager at T-Systems."This book helps people in our industry since it provides deep insight into partnering and alliance management. We are proud that knowledge and experiences of our members have contributed to this book". |
Contents
Content Overview 1 PREFACE | 13 |
WHY SHOULD YOUREADTHISBOOK | 16 |
ECONOMIC FOUNDATIONSOFTHE SOFTWARE INDUSTRY | 21 |
BUSINESS MODELS IN THE SOFTWARE INDUSTRY | 35 |
VALUE CHAINS IN THESOFTWARE INDUSTRY | 95 |
ECOSYSTEMS ANDHOW YOUPROFITFROM IT | 119 |
PARTNERSHIPMODELS IN THE SOFTWARE INDUSTRY | 156 |
THE MICROSOFT PARTNERECOSYSTEM | 202 |
Other editions - View all
Profit from Software Ecosystems: Business Models, Ecosystems and ... Karl Popp,Ralf Meyer Limited preview - 2010 |
Profit from Software Ecosystems: Business Models, Ecosystems and ... Karl Popp,Ralf Meyer No preview available - 2011 |
Common terms and phrases
activities additional applications build business model called certification chapter charge compensation competitive competitors consulting contains contract cost create customers defined dependency detail economic ecosystem effect elements example execution existing Figure global goals Google growth implementation important increase innovation keeps lead lessor leverage license look maintenance marketplace means Microsoft needs Network offering open source open source software operating opportunity organization partner solution partnership payment plans platform players portfolio possible rated Referral relationships requirements resell revenue share revenue streams risk SAP´s sell ships shows soft software companies software industry software vendor specific standardized Startups strategy success supplied software supplier sure system integrator tion types usage users usually value chain