Leading business minds

Europe-wide research by Rhys Williams, a PhD candidate at Cambridge Judge, finds that countries with fixed book price policies see higher sales with no effect on the average price of books.

Study of medical workers for Médecins Sans Frontières in Yemen, Afghanistan and Iraq finds that silence is a key element in performing life-saving work in brutal environments.

Apple’s launch of the VisionPro headset highlights the 4 Ps of marketing – product, price, place and promotion – while a Cambridge Judge alumnus has taken a different approach to wearable technology.