Duo joins Sapp, Strahan, Owens, Arrington, Taylor, Holt, Gonzalez,
Holmes, Hall, Thomas, Lewis, McKenzie and Harris in promoting NFL
Network in 60-second Super Bowl spot.
NEW YORK (Jan. 28, 2004) -- Dallas Cowboys owner Jerry Jones and head
coach Bill Parcells joined a dozen NFL stars to sing "Tomorrow," from
the Broadway musical Annie in a 60-second commercial for NFL
Network during Super Bowl XXXVIII on CBS.
NFL Network Video
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View the NFL Network Super Bowl ad.
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An array of the NFL's biggest names lent their voices and charisma to
star in the network's first Super Bowl commercial.
The commercial features NFL stars around the league disappointed that
they are not in Super Bowl XXXVIII. They take consolation that on Feb. 2
all teams will be undefeated and preparing for a new season with dreams
of winning Super Bowl XXXIX. The theme is tied together by the song
"Tomorrow" (the sun will come out) and communicates that football season
never ends on NFL Network, which serves as the fans' post-Super Bowl
remedy. NFL Network will cover the Pro Bowl, NFL Combine, the 2004 NFL
Draft, reports from all 32 training camps, and preseason games.
"It's unprecedented to have this many stars appear in a commercial,"
said Judy Fearing, senior vice president of marketing for NFL Network.
"We're thrilled by the overwhelming positive response for our inaugural
NFL Network Super Bowl spot, and look forward to sharing our singing
sensations with the millions of viewers."
The following is a list of NFL personalities who participated in the
commercial:
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Parcells and Jones (Dallas Cowboys): Texas Stadium
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LaVar Arrington (Washington Redskins) walking alone on a beach
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Michael Strahan (New York Giants) eating in a diner
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Torry Holt (St. Louis Rams) washing his car
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Zach Thomas (Miami Dolphins) shaving
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Ray Lewis (Baltimore Ravens) on an airplane
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Jason Taylor (Miami Dolphins) relaxing on a raft in a pool
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Warren Sapp (Tampa Bay Buccaneers) playing golf
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Priest Holmes, Tony Gonzalez and Dante Hall (Kansas City Chiefs) BBQ
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Terrell Owens (San Francisco 49ers) grocery shopping
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Al Harris, Mike McKenzie (Green Bay Packers) on a boat named
"Cheesehead"
NFL Network airs seven days a week, 24 hours a day on a year-round basis
and is the first television network fully dedicated to the NFL and the
sport of football. For more information,
click here.
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