greenhushing

English

Etymology

Blend of greenwashing +‎ hushing coined by American brand strategist Jerry Stifelman in a blog for the consulting agency TreeHugger published the 2nd of March 2008.

Pronunciation

• Audio (Southern England):

  (file)

Noun

greenhushing (usually uncountable, plural not attested)

1. A tendency of a company’s marketing to be quiet about its sustainability not to be charged with greenwashing.