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WorldCat.org

Introduction   Servants and masters   Learning to love advertising   An impossible brief   The lexicon of advertising     1 Pioneers of persuasion    The origins of advertising   An industry takes shape   Early advertising agencies   Arrow to the future   The Hopkins approach   Lasker's second choice     2 From propaganda to soap    The legacy of J. Walter Thompson   An onomatopoeic agency   Rubicam versus the Depression   New sights, new sounds   The end of the beginning     3 Madison Avenue aristocracy    A British advertising agency in New York   The science of selling     4 Creative revolutionaries    Thinking small   Murderer's row   The revolution will be televised     5 The Chicago way    An unhurried start   Quite a character   Cornflakes and cowboys   The international era   Life after Leo     6 The Brit pack    The British hot shop   Blockbusters in the basement   Lowe and beyond   The master planner   A Smashing agency   The Saatchi saga begins   Mrs Thatcher's ad agency     7 Eighties extravagance   The Saatchi saga continues   Jeans genius from BBH   The gentleman copywriter   The buccaneers of Venice Beach   '1984' and the Super Bowl factor     8 The French connection   The father of French advertising   The man who said 'Non'   Provocation and impact   The house that Jacques built   TBWA: absolutely European   The seeds of disruption     9 European icons   The graphic world of Armando Testa   Copywriting, Italian style   Blood, sweaters and tears   The German conundrum     10 Media spins off   The 24-carat idea of Gilbert Gross   From barter to Zenith   Turning back the clock     11 Consolidation incorporated   Omnicom: The Big Bang   WPP: wired to the world   Interpublic: the horizontal ladder   Publicis: readjusting the compass   Havas: child of the information age     12 Japanese giants   A short history of Dentsu   Advertising haiku-style   Soccer and Shiseido   The challenger agency     13 The alternatives   Amsterbrand   Professional radicals   Far from the Madison crowd   Driving branded content     14 Dotcom boom and bust     15 Latin spirit   The boys from Brazil 1: Washington Olivetto   The boys from Brazil 2: Marcello Serpa   The reign of Spain     16 International outposts   Australia's favourite admen     17 Shooting stars   From pop to soda     18 Controversy in Cannes   The man behind Cannes   Counting the cost     19 New frontiers   Asian creativity   And so to China       20 The agency of the future   Shape-shifting giants

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Presents an examination of modern advertising, from its origins in the 19th century. This book examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. It focuses on key players in the industry

Adland : a global history of advertising