Color is an important tool for our brand system. Using color in a consistent way reinforces our brand and fosters trust and recognition.
Primary Palette
PANTONE: 159
CMYK: 0, 65, 100, 9 | RGB: 191, 87, 0 | HEX: #BF5700
Burnt orange and white are the official colors and the primary palette we use to represent The University of Texas at Austin.
The distinctive burnt orange color plays a major role in establishing our identity and should be implemented consistently in all Web applications and print communications.
Secondary Palette
PANTONE: 432
CMYK: 65, 43, 26, 78 | RGB: 51, 63, 72 | HEX: #333F48
PANTONE: 7469
CMYK: 100, 31, 8, 42 | RGB: 0, 95, 134 | HEX: #005F86
PANTONE: 5545
CMYK: 62, 19, 45, 50 | RGB: 67, 105, 91 | HEX: #43695B
PANTONE: 130
CMYK: 0, 30, 100, 5 | RGB: 242, 169, 0 | HEX: #F2A900
PANTONE: 412
CMYK: 52, 59, 45, 90 | RGB: 56, 47, 45 | HEX: #382F2D
PANTONE: 7527
CMYK: 3, 4, 14, 8 | RGB: 214, 210, 196 | HEX: #D6D2C4
While burnt orange and white are the university's primary colors and an integral part of our brand, a secondary color palette has been developed to provide versatility and variety when developing communications materials. The secondary palette was carefully selected to complement our unique burnt orange as well as reflect our bold personality.
These secondary colors also help designers avoid the overuse of burnt orange. The use of white space and colors from the secondary color palette creates the right environment for the burnt orange to stand out. The secondary palette is used for items such as sidebars, charts, graphs, color borders, etc.
Keep the following guidelines in mind when using the secondary color palette:
- Limit the number of secondary colors used in a single piece so they do not create an environment where UT is not recognizable.
- Avoid color combinations of black and orange.
- Where appropriate, tie secondary colors to the subject. Support colors can help connect the visual design to the subject of your piece. For example, a brochure related to environmental issues could use green or a poster focused on water sustainability could use blue.
Inks on Paper
The official burnt orange is Pantone 159, which should be used for both coated and uncoated stocks. Please note that some paper stocks can cause color shifts. For example, on uncoated paper, ink will absorb into uncoated paper and, in many cases, be less dark or less intense. The ink on coated paper will sit on top of the paper and, in many cases, appear brighter. In these cases, the color can be adjusted as needed to produce the closest match to burnt orange (Pantone 159).
Other Applications
Printing on textiles, plastics, and other surfaces may not result in a color reproduction that is representative of our burnt orange color (Pantone 159). Please refer to standard Pantone color chips for accurate color matching or work with your vendor to ensure that the final product will not wane into either the brown or bright orange range.
Note: Pantone color values and two-color (2C) logos are provided for spot color printing purposes only. In all other instances, use the four-color (4C) files and refer to the RGB/Hex color values for graphic design and layout purposes. Our goal is to produce a consistent burnt orange in print.
Web and video viewing of colors varies by monitor and viewing conditions. New UT Web pages will use a Web safe RGB of #BF5700.
Accessibility
Web colors have been carefully selected to meet federal standards for accessibility to people with disabilities. See the accompanying chart for HEX and RGB values for burnt orange and approved complementary colors. Pantone 159 has been adjusted online to comply; manually input the values listed rather than merely converting to Web-safe colors. Please note the use of white (reversed) and black type for various colors — each complementary color has a corresponding type color that must be used to meet accessibility standards.
PANTONE: 159
RGB 100%: #BF5700
PANTONE: 432
RGB 100%: 51, 63, 72 | RGB 75%: 102, 110, 117 | RGB 50%: 153, 158, 163 | RGB 25%: 204, 207, 209
PANTONE: 7469
RGB 100%: 0, 95, 134 | RGB 75%: 60, 135, 163 | RGB 50%: 126, 175, 197 | RGB 25%: 190, 215, 225
PANTONE: 5545
RGB 100%: 67, 105, 91 | RGB 75%: 115, 142, 131 | RGB 50%: 162, 179, 173 | RGB 25%: 208, 217, 214
PANTONE: 130
RGB 100%: 242, 169, 0 | RGB 75%: 247, 189, 89 | RGB 50%: 250, 211, 146 | RGB 25%: 253, 233, 200
PANTONE: 412
RGB 100%: 56, 47, 45 | RGB 75%: 106, 99, 97 | RGB 50%: 156, 151, 150 | RGB 25%: 205, 203, 202
PANTONE: 7527
RGB 100%: 214, 210, 196 | RGB 75%: 225, 221, 210 | RGB 50%: 235, 232, 226 | RGB 25%: 245, 244, 240
Usage
The use of the burnt orange color is encouraged by all entities of The University of Texas at Austin, including student groups. However, student groups that are not “sponsored” student organizations are not considered official university organizations and may not produce any burnt orange merchandise in conjunction with the use of any university registered trademarks, such as “Texas,” “Longhorns” and “UT.” Please see the Dean of Students office if your student group wishes to become a sponsored student organization.
Downloads
Swatch libraries provide an easy way to access different sets of colors. Custom sets of swatches can be saved as a library for reuse.
Download the Adobe Swatch Exchange (.ase) file for print or Web and import the primary palette directly into Adobe Illustrator, Photoshop, InDesign, Fireworks and Flash.
- Download for use in CMYK Printed Publications
- Download for use in Pantone Printed Publications
- Download for use in Electronic Media
InDesign Import Instructions
- Find and download the ASE file for the grade of paper you want to use. Save it in a location where you can find it later.
- Open your swatches palette.
- Click the flyout menu and choose "Load Swatches."
- Navigate to the ASE file.
- Your swatches will be appended to your current swatches in InDesign. Note that the swatches import as spot colors.
Illustrator Import Instructions
- Find and download the ASE file for the grade of paper you want to use. Save it in a location where you can find it later.
- Open your swatches palette.
- Click the flyout menu and choose "Open Swatch Library," then "Other Library."
- Navigate to the ASE file.
- Your swatches will open up in a new swatch palette. When you use a swatch from this new palette it will automatically be added to the document swatches.
Photoshop Import Instructions
- Find and download the ASE file for the grade of paper you want to use. Save it in a location where you can find it later.
- Open your swatches palette.
- Click the flyout menu and choose "Load Swatches."
- Navigate to the ASE file.
- Your swatches will be appended to your current swatches in Photoshop.
