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We changed the world’s underwear in 1934 when one of our designers created a strange, new kind of underwear called “the brief”. Unlike any underwear at that time, it provided men with “masculine support”, available at that time only through the use of an athletic supporter, sometimes called a “jock strap”. To discretely describe the function of the new-fangled underwear, we called it the Jockey (JOCK-ey) brief. Today, Jockey is a recognized trademark in over 120 countries. |
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