コンシューマーリズムとグリーンコンシューマーリズム

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  • Consumerism and Greenconsumerism

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This article identifies the character of green-consumerism as a social movement. Although consumerism as a social movement is characterized by the claim for rights of consumers-own-self, that is, self-interest for consumers, the green-con-sumerism is characterized by the consideration and responsibility toward others. Accordingly, the meaning of the action as a consumer differs also with normal consumerism. The performance of green-consumers is characterized by pro-sociality. The pro-sociality is based on the reflection on which the action of consumotion of consumers influences on others or society. This article identifies these two character to develop a alternative perspective on business environment.

長崎大学東南アジア研究年報. vol.44, p.45-68; 2003

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