Reinhard Schaler introduces the concept of Social Localisation at Localization World Silicon Valley on 10th October 2011, during a workshop jointly organized by the LRC, CNGL and The Rosetta Foundation.
1. Give up the Illusion of Control!
How to support User-driven and Needs-based
Translation and Localization Scenarios
introducing
Social Localisation
Reinhard Schäler
LRC/CNGL and The Rosetta Foundation
What’s your message?
Localisation World Silicon Valley 2011 - Preconference Workshop - Monday, 10 October 2011 - 13:30 – 17:30
2. Who we are
• Centre for Next Generation Localisation (CNGL)
A dynamic academia-industry partnership with over 100
researchers developing novel technologies addressing
the key localisation challenges of volume, access and
personalisation
• The Rosetta Foundation
A nonprofit charity owned by its members aiming to
provide access to information and knowledge across the
languages of the world. It is a University of Limerick and
CNGL spin-off
3. What we will not discuss today
People’s future and their lives depend on access
to knowledge and information across language
Disaster relief
Fun
Security
Finance
Justice
Health
Education
4. Social Localisation
Context Technology Join in!
Give up the Illusion of Control
6. Context
What do you do if you want to share
your ideas, your pictures, your life?
What do you do if you want to find out
about how to fix a printer, where to
find a weird hotel in San
Francisco, which nice romantic
restaurant to go out tonight?
… across languages?
Social
Media -> Business -> Localisation
7. Give up the Illusion of Control: From Social Media to Social Business to Social Localisation
I don't think it's crazy to ask if your CEO is the next
Mubarak. The elites--or managers in companies—
no longer control the conversation.
This is how insurrections start.
Gary Hamel
Ranked by the Wall Street Journal
as the world’s most influential business thinker
8. Give up the Illusion of Control: From Social Media to Social Business to Social Localisation
This isn't just about Arab Spring.
This is about corporate spring.
Marc Benioff
CEO, salesforce.com
9. Give up the Illusion of Control: From Social Media to Social Business to Social Localisation
Social Media will be dwarfed by Social Business
Ehtna McCarthy
Senior Manager of Digital and Social Strategy, IBM
10. Give up the Illusion of Control: From Social Media to Social Business to Social Localisation
This is about the localisation spring.
Mainstream Localisation will be dwarfed
by Social Localisation.
Our own prediction
11. Social: Content -> Enterprise -> Localisation
Global
Content
Delivery
Social
Localisation/
Enterprise
Translation
12. The Road to Social Localisation
Imagine
Millions of translators supported by
Next Generation Localisation Technology delivering
any type of digital content across
thousands of languages
13. Next Generation SOCIAL Localisation
Tens of thousands of pre-configured processes?
Analysis Translation Testing Release
Globally interoperable & configurable
components!
Testing Release
Translation
Analysis
14. Technology Where we are
Researching and Developing Next Generation Localisation Technologies
15. Technology & Research
today
The Rosetta Design Fest SF (Feb 2011)
& CNGL: Service-Oriented Localisation
CNGL Architecture Solution (Solas) and
Translation eXchange (TeX)
The Rosetta Deployment Fest
Copenhagen (March 2011) &
Translate/Rosetta/CNGL Planning
Session: Translation Tools Support
The Rosetta Operations Framework
(April – to date): Sharepoint
Development
CNGL Technology Component and
Innovation Platform Development
16. Join in Make it happen
Open Forum – Discussion - Planning
17. Vision
We empower social localisation
driving the most significant
growth opportunity for the industry.
18. Mission
To offer the technology necessary to
support the initial stages of social
localisation
To establish The Rosetta Foundation
Open Source Project providing a
working infrastructure for
collaboration of like-minded
individuals and organisations
To develop a service-oriented
localisation architecture solution
(Solas) that is free and open source at
its core
To validate and deploy Solas with user
communities in (for profit and not-for-
profit) enterprise localisation.
19. Strategies
Technology deployment
Solas and Translation eXchange
Development Schedule: two months
release cycles
Understanding Social Localisation – User
Groups and Requirements: how to involve
user communities
Developing the Technology – The Rosetta
Foundation Open Source Project: setting
up a framework for collaboration
(TRF, CNGL, CDAC, Translate, …)
Sustaining the Effort – Buy-in to Core
Activities: how to ensure sustainability of
coordination and support activities
Next steps –
Deliverables, Milestones, Schedule: the
next 12 months
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Marc Benioff, CEO of Salesforce.com, brings it to the point: "This isn't just about Arab Spring. This is about corporate spring." We add: This is about the localisation spring. Ethan McCarty, Senior Manager of Digital and Social Strategy at IBM (FastCompany, 11 Sep 2011) believes that “social media will be dwarfed by social business”. We add: mainstream translation will be dwarfed by social localisation. Communities will take control of localisation and introduce radical change to the industry. What is our role in this scenario?The Wall Street Journal recently ranked Gary Hamel as the world's most influential business thinker, and Fortune magazine has called him "the world's leading expert on business strategy." For the last three years, Hamel has also topped Executive Excellence magazine's annual ranking of the most sought after management speakers.
Marc Benioff, CEO of Salesforce.com, brings it to the point: "This isn't just about Arab Spring. This is about corporate spring." We add: This is about the localisation spring. Ethan McCarty, Senior Manager of Digital and Social Strategy at IBM (FastCompany, 11 Sep 2011) believes that “social media will be dwarfed by social business”. We add: mainstream translation will be dwarfed by social localisation. Communities will take control of localisation and introduce radical change to the industry. What is our role in this scenario?