its (pron.)

suffix forming the genitive or possessive singular case of most Modern English nouns; its use gradually was extended in Middle English from Old English -es, the most common genitive inflection of masculine and neuter nouns (such as dæg "day," genitive dæges "day's"). The "-es" pronunciation is retained after a sibilant.

Old English also had genitives in -e, -re, -an, as well as "mutation-genitives" (boc "book," plural bec), and the -es form never was used in plural (where -a, -ra, -na prevailed), thus avoiding the verbal ambiguity of words like kings'.

In Middle English, both the possessive singular and the common plural forms were regularly spelled es, and when the e was dropped in pronunciation and from the written word, the habit grew up of writing an apostrophe in place of the lost e in the possessive singular to distinguish it from the plural. Later the apostrophe, which had come to be looked upon as the sign of the possessive, was carried over into the plural, but was written after the s to differentiate that form from the possessive singular. By a process of popular interpretation, the 's was supposed to be a contraction for his, and in some cases the his was actually "restored." [Samuel C. Earle, et al, "Sentences and their Elements," New York: Macmillan, 1911]

As a suffix forming some adverbs, it represents the genitive singular ending of Old English masculine and neuter nouns and some adjectives.

Old English hit, neuter nominative and accusative of third person singular pronoun, from Proto-Germanic demonstrative base *khi- (source also of Old Frisian hit, Dutch het, Gothic hita "it"), from PIE *ko- "this" (see he). Used in place of any neuter noun, hence, as gender faded in Middle English, it took on the meaning "thing or animal spoken about before."

The h- was lost due to being in an unemphasized position, as in modern speech the h- in "give it to him," "ask her," is heard only "in the careful speech of the partially educated" [Weekley]. It "the sex act" is from 1610s; meaning "sex appeal (especially in a woman)" first attested 1904 in works of Rudyard Kipling, popularized 1927 as title of a book by Elinor Glyn, and by application of It Girl to silent-film star Clara Bow (1905-1965). In children's games, the meaning "the one who must tag or catch the others" is attested from 1842.

From Old English as nominative of an impersonal verb or statement when the thing for which it stands is implied (it rains, it pleases me). After an intransitive verb, used transitively for the action denoted, from 1540s (originally in fight it out). That's it "there is no more" is from 1966; this is it "the anticipated or dreaded moment has arrived" is from 1942.

Old English his (genitive of he), from Proto-Germanic *hisa (source also of Gothic is, Old Saxon is, German es). Originally also the neuter possessive pronoun, but in English it was replaced in that sense c. 1600 by its. In Middle English, hisis was tried for the absolute pronoun (compare her/hers), but it failed to stick. For dialectal his'n, see her.

In 16c.-17c. commonly used in place of a genitive inflection after nouns whose nominative ends in -s (for example, "When this Book became a particular book, that is, when Moses his book was divided into five parts, I cannot trace." [Donne, "Essayes in Divinity," "Exodus," 1651]). Here it is perhaps an expanded vocalized form of 's, originally -es. This tendency began in late Old English and was obsolete from c. 1750.