Britain's biggest piece of public art, but is this £19m tower of twisted metal a fitting monument for the London 2012 Olympics?
It looks like a catastrophic collision between two cranes on the Olympic site.
But this towering, twisted mass of metal will be Britain's lasting monument to the nation's role in hosting the 2012 games.
Turner Prize-winning artist Anish Kapoor unveiled his design for the £19million sculpture yesterday, a ruby red, helter skelter-style structure that, at 377ft, will stand more than twice as tall as Nelson's column.
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It was instantly nicknamed the Eyeful Tower - and likened enthusiastically by London Mayor Boris Johnson to a giant 'hubble-bubble' shisha pipe.
But contributors to Twitter and similar internet sites took only minutes to criticise the work. One described it as 'a rollercoaster that costs £19million a go'. Other early phrases included 'twisted spaghetti', 'horrific squiggles' and 'Meccano on crack'.
Work on the officially-named ArcelorMittal Orbit, which will house a restaurant and viewing platform, has yet to start - and it still needs planning permission.
About 700 visitors an hour will be able to visit the site next to the 193 feet high Olympic stadium. The tower will have a viewing platform and an outdoor walkway.
At its unveiling today, Kapoor, 56, said it was 'thrilling' to be offered the chance to create for the capital something on a par with what Gustave Eiffel made in Paris
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'It would be terribly arrogant to compete with Eiffel who spent his entire life making that thing,' said Kapoor. 'What we’re trying to make is the best thing we can do'.
The artist sees his looping, deep red-coloured tower as 'an eccentric structure that looks as if it’s going to fall over'.
It is being created with the aid of Cecil Balmond, deputy chairman of Arup engineers, with whom Kapoor created the red trumpet, Marsyas, for Tate Modern’s Turbine Hall in 2002.
Financing deals have been signed between principal backer Lakshmi Mittal, the steel magnate who is the fifth richest man in the world, who has committed £16million towards the £19.1million cost, and Mr Johnson, who dreamed up the project.
Bemused: Boris Johnson tries to make sense of the tower, which he likened to a shisha pipe
It is hoped work will begin within weeks on what officially will be called the ArcelorMittal Orbit.
Mr Johnson said: 'Some will say we are nuts - in the depths of a recession - to be building Britain’s biggest ever piece of public art.
'But Tessa Jowell [the Olympics minister] and I are certain that this is the right thing for the Stratford site, in Games time and beyond.'
Mr Mittal, whose company will supply much of the 1,400 tons of steel, said he had wanted to give 'a lasting gift' to the 'wonderful” city' where he has lived since 1997.
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