In recent years, models on fashion magazines have become highly popular in Japan. Such popularity finds its explanation in the enthusiastic behavior of fans as can be noticed in big fashion events such as "Tokyo Girls Collection". This paper ethnographically describes the phenomenon of the behavior of models' fans. In order to understand their interpretation and feelings about fashion models, the author conducted a semi-structural survey asking eighteen women about their most favorite models in 2011. This paper also looks into how fashion magazines, the place of activity for models, are perceived by the fans. The participants' observation at girls' events has also been assessed. The findings of the research can be stated as follows. According to fans, fashion magazines constitute a source of information about models. In fact, the attention of fans goes straight to the features of the body, the face or to the hairstyle of models. The models' fans do not interact with each other as is usually the case. Fans are not really interested in the personality or the private life of models. The paper shows however that at girls' events, the fans are more attracted by the features of the body.

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